Brand Ambassadors can add major value to your business, and targeting them is a social media strategy worth spending time on. People listen more to friends and family than to marketing and advertising messages when making purchasing decisions. It is in the company’s best interest to identify and select brand ambassadors.
Here are some reasons why you should spend your time and resources targeting these individuals on your social networks.
Brand ambassadors are cost-effective
Don’t waste time and money trying to get an A-list celebrity or industry expert to tweet on your behalf. You will have to jump over obstacles to talk to them and they have many other things on their plate. The media focus on the media.” I’m adjusting…”
Existing customers are your best (and cheapest) ambassadors. Satisfied customers will recommend your brand, product, or service to their friends if you treat them right. It means living up to their expectations and recognizing their worth. A simple way to do this is to tweet “thank you” to individual followers. Giveaways will certainly motivate them to love the brand more than they already do, but Tweets are free and can go farther than you think. If you acknowledge them on a regular basis, they will be more than happy to spend their valuable time talking about you.
Brand Ambassadors are the best critics
We recently talked about how to deal with criticism and trolls (malicious intent) on social networks. brand ambassadors do the opposite. Ambassadors may be critical of your work, but will provide solutions and suggestions to make things right. If you have 5-10 people who regularly post constructive feedback on your Facebook wall, you should target those followers. Not only will they market your brand to their friends, but they can also help your company move forward. Their comments and concerns can be used as a tool to help you better understand your target audience.
Brand Ambassadors Offer Immediate Marketing Opportunities
The difference between a brand influencer and an ambassador is that an influencer is someone you have to persuade to talk about your brand, and the courtship process can take a significant amount of time. They often have a lot of followers, but unlike ambassadors, influencers do not have a history of showing interest in a product or service.
Reaching out to influencers is a good strategy because it presents a high-risk, high-reward situation. But if you want more peace of mind, few brand ambassadors will give you that. Reach out to influencers and want them to talk about your brand. You want influencers to give you the exposure you want. You may want influencers to spend time promoting your services. Working with influencers can make you wish day and night.
But that’s not the case with brand ambassadors. Brand Ambassadors relieve the stress of hope. By identifying your ambassadors, you can be confident in what they will do because they have a history of talking about your brand.
Emilia Heck